Oct/09
23
When words work wonders
0 Comments | Posted by Darren Williams on 23 Oct 09 in Copywriting, Film, video
Here’s a terrific 5-minute film we featured in the Creative Forum on writing. It shows the difference choosing the right words can make.

If you’re anything like me, you’ll grimace when Ian Wright ask contestants “what are yous going to do with the money?” or new Strictly judge Alesha Dixon gushes “you was moving around that floor…”
Or perhaps I’m being too picky? I could certainly forgive Alesha…
