The Linney Group Blog

Apr/10

15

PUMAs Clever Little Bag

The New PUMA Fuseproject Packaging. PUMA and Yves Béhar developed a more sustainable packaging and distribution system in keeping with PUMA’s ongoing commitment to sustainability, with impressive stats to support the change. Nice to hear this being mention on Radio2 last night (not that I listen to it on my drive home…) and an interview with the CEA of PUMA. Nice animation too – perfectly paced in my opinion.

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