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PUMAs Clever Little Bag
0 Comments | Posted by luke on 15 Apr 10 in Animation, Packaging, video
The New PUMA Fuseproject Packaging. PUMA and Yves Béhar developed a more sustainable packaging and distribution system in keeping with PUMA’s ongoing commitment to sustainability, with impressive stats to support the change. Nice to hear this being mention on Radio2 last night (not that I listen to it on my drive home…) and an interview with the CEA of PUMA. Nice animation too – perfectly paced in my opinion.

It’s not often you get the chance to work on the design of a global icon. Even more rare that it happens twice — with the same icon. Duffy & Partners POV shares a glimpse of the new Minute Maid branding program.
