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Blippar app – a gimmick or the future of print advertising?
3 Comments | Posted by Gary Davison on 4 Jan 12 in Advertising, App, IT, Ideas, Linney, Media, Mobile, Print, User experience, Website
While an interesting take on augmented reality being used alongside ‘traditional’ print, will it really be that practical in everyday use?
Or if it takes off, is the consumer that bit closer to making the decision to buy?
See the links below for a real advertising campaign (Dominos Pizza) and other demonstrations using the Blippar app. Love the Aero bars!
http://lnkd.in/MVwcEW
http://www.blippar.com/
Berg have released a short film the shows a new invention launching in 2012 called the Little Printer. As well as being very cute (and a bit gimmicky), I can see a real use for this – not necessarily for the huge amount of data we’re subjected to every day, but for selected content that sometimes you just want to have physically and not flickering on a screen. Anything that can encourage looking at print rather than another screen is to be encouraged and it looks pretty environmentally sounds in terms of the amount of paper and ink you’d use. It’s also a great opportunity for artists and designers to discover creative uses with it.
Maybe the fact that I don’t have a printer at home is influencing my opinions about this… find out more about it here
22
L S Lowry exhibition at Lakeside, Nottingham
2 Comments | Posted by Gary Davison on 22 Nov 11 in Art, Books, Linney, Photography, Print
The Lowry exhibition opened at Nottingham’s Lakeside last week – great paintings and drawings, very atmospheric portraits and a reminder of Manchester and Salford landscapes that have largely disappeared. It’s also free!
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16
PDF Technology: New levels of specification for PDF/X-4 users
1 Comment | Posted by Gary Davison on 16 Nov 11 in Print, Technology, Typography
We have been attending regular meetings of the Ghent Work Group and are involved in discussing the important detail in PDF workflows. There seems to be a range of opinions which depends primarily on how far your customers have gone with PDF creation; the newer ‘flavours’ of PDF can add problems rather than make life easier, it seems.
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24
Typo 11 Places. Not really about type or places
0 Comments | Posted by Phil Thurlby on 24 Oct 11 in Advertising, Animation, App, Architecture, Art, Books, Brand, Craft, Design, Environmental design, Film, Ideas, Illustration, Posters, Print, Typography, Website
I attended the Typo London conference last week. The event which hosted a wide range of speakers from Neville Brody to Lawrence Weiner, had the theme of ‘Places’ but to be honest was much broader than that. It was brilliantly facilitated by Erik Spiekermann and Adrian Shaughnessy (among others) and was easily the best conference I’ve been to in some time. One of the best things about it was that most of the speakers stayed for the duration and watched the other presentation, which created a real feel of community.
It’s the first time this event has been held in England, having previously been in Berlin and judging by the feedback from everyone, it looks like it’s going to return to the capital next year. I will be putting together a presentation covering all the amazing talks which will be shared here but for the time being here’s additional reading about it from Creative Review and Design Assembly.
21
ABC3D
0 Comments | Posted by Andy Columbine on 21 Oct 11 in Books, Design, Ideas, Print, Typography
ABC 3D Book from Aarni Heiskanen on Vimeo.
A charming pop-up 3D book by Marion Bataille, with some wonderfully playful animations and transitions from one letter to the next. And yes, she can teach you your numbers as well…
29
MakerBeast is here
3 Comments | Posted by Iain Swales on 29 Sep 11 in Print, Sculpture, Technology, Uncategorized
The Maker Bot Thing-o-Matic arrived last week. After some serious head scratching we’ve managed to make it produce pretty reliably. It’s a proper geek-project involving some inside knowledge on stepper-motors, COMport USB connections, Skeinforge profiles and an extremely convoluted wiki…but…we can now make things that exist outside of the computer!
21
Introducing Will Haywood
1 Comment | Posted by Andy Whitehead on 21 Sep 11 in Art, Design, Illustration, Print
These are a selection of illustrations by Will Haywood who recently visited Linney Design to show us his portfolio. He has a very unique style and some great work. What are your thoughts?




