While an interesting take on augmented reality being used alongside ‘traditional’ print, will it really be that practical in everyday use?
Or if it takes off, is the consumer that bit closer to making the decision to buy?

See the links below for a real advertising campaign (Dominos Pizza) and other demonstrations using the Blippar app. Love the Aero bars!

http://lnkd.in/MVwcEW
http://www.blippar.com/

3d, Blippar, image technology, magic

T-Mobile’s royal wedding spoof viral video was YouTube’s most viewed UK TV advert of 2011.

More than 24 million YouTube visitors worldwide have watched Prince Harry dancing down the Westminster Abbey aisle, before William and Kate make an entrance with their own outlandish routine.

Brands are increasingly recognising the power of social media to create campaigns that reach a global audience and can be shared, liked and commented on.

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So the end has come, and after a month of selfless fluff-growing it’s time to say goodbye to our lovingly nurtured face-space. We’ve managed to raise over £250, supported by a fantastic moustachioed cupcake bonanza, and donations continue to rolling in for our Best ‘Tache Vote. Click through to view the final results of our top-lip works of art… and don’t forget to give what you can for such a worthy cause by visiting the Movember website.

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Cancer, Charity, Design, Linney, Movember

We’ve all seen the domino metaphor used many a time in advertising (remember the excellent Honda Accord advert, which created a domino sequence using various parts of the car?), but this ad for Fedex has a particularly lovely tone. It doesn’t rely solely on the domino idea for visual effect (although it’s strong enough to keep the viewer engaged); it’s a great concept which is right for the message. It’s also got a great soundtrack, timed to perfection, and the sign-off – “We make less urgent shipping to the US awesome” – is brilliant.

Advert, Domino, Fedex, multimedia

Global fashion brand Benetton has a track record of provocative publicity campaigns featuring striking images unrelated to its products. Remember the shot of the unwashed newborn baby still attached to its umbilical cord that features in the Guinness Book of World Records as the most controversial ad campaign of all time?

Well, it appears Benetton has lost none of its appetite for edginess. Its new campaign features images of world leaders engaged in forging closer diplomatic relationships – such as this (above) of President Obama snogging with Venezuelan leader Hugo Chavez.

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The second Linney Pecha Kucha event is taking place on 10th November 2011. For those who don’t know, Pecha Kucha is a style of presenting that is based on a simple idea: 20 images x 20 seconds. It’s a format that makes presentations concise, and keeps things moving at a rapid pace. Join us as 5 speakers cover such diverse topics as fictional villains, body image and tweeting on Thursday, 10th November from 8.30–9.30am in Colani meeting room, Linney Design. RSVP here.

Creative Forum, Linney Forum, Pecha Kucha

Last month myself, Michael and Iain travelled across to Vancouver to attend a conference called Siggraph (short for Special Interest Group on GRAPHics and Interactive Techniques).  This is an annual conference on computer graphics.

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Innovation, Siggraph 2011, Vancouver

The BBC has put up a new homepage (in Beta form) which is the first redesign since 2008. It seems to be very influenced by the iPlayer App and is another indication of websites taking inspiration from the way in which we use tablets.

We’re currently working on our own website redesign following similar principles (in that it works across a range of devices) which will be launched very soon. Regarding the BBC site, it feels a little underdeveloped and the colour coding, which worked well previously seems to have diminished leaving the hierarchy of information somewhat scattershot.

Check it out here. Any thoughts?

BBC, Website