The Linney Group Blog

Nov/11

15

Thrill of the chase

As an enthusiastic Geocacher, I think this creative partnership between a Sydney radio station and a car dealer is good fun. It’s smart use of a location-based gaming platform. Just ignore the waffle about shared objectives at the start of the video.

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Nov/09

3

Umbro Speciali

bigboots

After thousands of entries, Umbro unveiled the finalists in their competition to customise the sole on a pair of Specialis. Shown are some of the final 15, chosen from the thousands of different designs by a team of judges which included Umbro designers Stuart Semple and Stewart Scott-Curran, and Esquire’s art director David McKendrick.

‘There were some unbelievable entries, I was pretty surprised by the diversity. At the top end the standard was incredible – I was particularly impressed with the entries that dealt with the architecture of the boot within their work. There were some really hilarious entries too. I think overall the shortlist shows an exciting breadth of talent and some exciting non-literal interpretations. It seems the Speciali competition has bought some incredible talents out of the woodwork.’ – Stuart Semple

Each of the winners will have a pair of Specialis with their design on the sole made up for them, but that’s not all. Michael Owen, Gael Clichy and John Terry will each pick their favourites from the final 15 and wear them on the pitch later this year in a Premiership match.

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The Linney Design Blog is all about great design and creativity in the digital and natural world

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