I have to admit, when I first saw the More4 rebrand visuals a few weeks ago I wasn’t overly excited – a nice enough visual mark with some obvious potential for TV and animation. (more…)

More4, rebrand, TV Idents, Visual Identity

As a big comics fan – I found it interesting to see that Landor have recently rebranded DC Comics as part of their current shake up to attract new readers. My first thoughts are that it’s nice to see some good design in a field that is usually filled with some terrible graphic design (with noteable exceptions), surrounding often stunning artwork. Although I am getting bored by identity systems that are so flexible that the logo can be ‘anything you want it to be’ (Aol comes to mind recently), seeing this in the context of a company that is no longer just about comics but is a huge entertainment industry makes sense to me.

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Comics, DC, Landor, logo

I received the Sainsburys Own Brand book for Xmas and it’s a fascinating journey of the output of the Sainsbury’s design studio from 1962-1977. As well as being an exercise in nostalgia, it’s shows just how cutting-edge the design work was and how it set the Sainsburys own brand products apart from the competition. It also speaks volumes for the Sainsbury family in that they saw the value in letting Peter Dixon and his team push a striking modern aesthetic for such a long time. Click here to find out more.

Fuel, Jonny Trunk, Peter Dixon, Sainsbury's

T-Mobile’s royal wedding spoof viral video was YouTube’s most viewed UK TV advert of 2011.

More than 24 million YouTube visitors worldwide have watched Prince Harry dancing down the Westminster Abbey aisle, before William and Kate make an entrance with their own outlandish routine.

Brands are increasingly recognising the power of social media to create campaigns that reach a global audience and can be shared, liked and commented on.

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Linney Group worked with the marketing team of West Nottinghamshire College on a new name and full rebrand for the college which launched to the public recently. This is just the start of an exciting journey for the college, following the opening of a £5 million brand new creative arts centre. This short film gives a taste of the journey we embarked upon.

For more information about the college click here

rebrand, Vision West Notts

We’ve all seen the domino metaphor used many a time in advertising (remember the excellent Honda Accord advert, which created a domino sequence using various parts of the car?), but this ad for Fedex has a particularly lovely tone. It doesn’t rely solely on the domino idea for visual effect (although it’s strong enough to keep the viewer engaged); it’s a great concept which is right for the message. It’s also got a great soundtrack, timed to perfection, and the sign-off – “We make less urgent shipping to the US awesome” – is brilliant.

Advert, Domino, Fedex, multimedia

It’s either an inspired piece of tactical marketing – or the conclusion of a clever campaign constructed by some canny strategic marketeers.

Unilever has released a video of glamour model Lucy Pinder apologising for the offence apparently caused by her internet campaign for Lynx deodorant during the summer. The original campaign featured Pinder in various scenarios (and in various states of undress) – such as jogging, applying lip gloss and licking whipped cream off a finger.

Following 15 complaints, the Advertising Standards Authority banned the ads. Now Pinder is back in a new video packing away her provocative props, appearing suitably contrite and uncharacteristically dressed in a high-necked pullover. (more…)

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I went shopping to Nottingham on Saturday and got rather excited by some of the shop window displays, along with the clothes on offer. Here are a few of my favourites taken from Bridlesmith Gate.

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Diesel, Jigsaw, Nottingham, Window Displays, Zara