One for all you American medical professionals out there..
A fun, infographic laden video on Electronic Medical Records.

YouTube videos in which Lego people act out movies are the perfect way to break up a dreary day. Well, put in your headphones and close that Excel doc… Here is the entire Star Wars saga told via Lego… in two minutes and 13 seconds. This video, which hit YouTube on Star Wars day (which also brought us Hans Solo Yourself from the JibJab folks), has already racked up more than 400,000 views.

“A FULL-CG animated piece that tries to illustrate architecture art across a photographic point of view where main subjects are already-built spaces. Sometimes in an abstract way. Sometimes surreal.”

This video by Alex Roman is an extraordinarily well executed study of architecture, using 3D Studio Max, a lighting technology called VRay and some relatively simple post production techniques. It took two years to complete, which may seem like an age, but considering the run time of over 12 minutes, and the fact that all the visuals were created by only one person, on just one computer – it is truly a stunning piece. Using a depth of field technique very similar to the current style coming from the Canon 7D, it manages to create a truly realistic look – and one that at times goes beyond what the standard camera in real life can create. If you do watch the video, watch out for the change during the middle where Alex brings in more organic subjects…also amazing!

The New PUMA Fuseproject Packaging. PUMA and Yves Béhar developed a more sustainable packaging and distribution system in keeping with PUMA’s ongoing commitment to sustainability, with impressive stats to support the change. Nice to hear this being mention on Radio2 last night (not that I listen to it on my drive home…) and an interview with the CEA of PUMA. Nice animation too – perfectly paced in my opinion.

A lot has changed for AT&T over the years, visible in its changing identity. Yesterday, AT&T launched a new brand campaign that introduces the theme of “Rethink Possible” and tries to do what few other companies — like Nike, Target and Apple — can, drop the name from the logo.

As the New York Times reported, the advertising is being handled by BBDO while the identity is being massaged by Interbrand, who also did the redesign back in 2005. The video above is surprisingly hip — Omnes, Stag and Stag Stencil work well together — the pacing is engaging and the style trendy without being too trendy. Definitely a step in the right direction, even with all the motivational mumbo jumbo. The new commercials can be seen at the micro site for Rethink Possible.

Take control with Wrangler’s new interactive website showcasing the spring / summer collection. Ever wanted to get hold of a smug looking model and throw him around a bit? Well, whatever your motivation with Wrangler’s new site you can. Innovative web interface or just a bit of fun? The speed to which you can slow down the action is impressive though. Crap clothes, nice site? you decide…

Bowerbirds “In Our Talons” from Alan Poon on Vimeo.

Video for the Bowerbirds song In Our Talons, which is off of their 2007 album Hymns for a Dark Horse. Pretty much the entire video is done in stop motion and looks absolutely amazing, way better than most big budget stuff.

Another brilliant example of title sequences by Prologue film, (also responsible for the brilliant Iron man end sequence also featuring Robert Downer Jr)

Syn Emergence from RICH BEVAN on Vimeo.

I love to see these ‘explorations’ How do i get to make abstract things for our clients? Does anyone out there want to let me make such crazy beautiful things? one day…!

anyway – first post! yay!

To celebrate the release of Pixar’s “Up” on DVD and Blu-ray in the US, eight gorgeous retro-style posters for the film have been released. Designed by Paul Conrad and very nice indeed. See more of Paul’s work here