I have to admit, when I first saw the More4 rebrand visuals a few weeks ago I wasn’t overly excited – a nice enough visual mark with some obvious potential for TV and animation. (more…)

More4, rebrand, TV Idents, Visual Identity

While an interesting take on augmented reality being used alongside ‘traditional’ print, will it really be that practical in everyday use?
Or if it takes off, is the consumer that bit closer to making the decision to buy?

See the links below for a real advertising campaign (Dominos Pizza) and other demonstrations using the Blippar app. Love the Aero bars!

http://lnkd.in/MVwcEW
http://www.blippar.com/

3d, Blippar, image technology, magic

T-Mobile’s royal wedding spoof viral video was YouTube’s most viewed UK TV advert of 2011.

More than 24 million YouTube visitors worldwide have watched Prince Harry dancing down the Westminster Abbey aisle, before William and Kate make an entrance with their own outlandish routine.

Brands are increasingly recognising the power of social media to create campaigns that reach a global audience and can be shared, liked and commented on.

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It’s either an inspired piece of tactical marketing – or the conclusion of a clever campaign constructed by some canny strategic marketeers.

Unilever has released a video of glamour model Lucy Pinder apologising for the offence apparently caused by her internet campaign for Lynx deodorant during the summer. The original campaign featured Pinder in various scenarios (and in various states of undress) – such as jogging, applying lip gloss and licking whipped cream off a finger.

Following 15 complaints, the Advertising Standards Authority banned the ads. Now Pinder is back in a new video packing away her provocative props, appearing suitably contrite and uncharacteristically dressed in a high-necked pullover. (more…)

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Global fashion brand Benetton has a track record of provocative publicity campaigns featuring striking images unrelated to its products. Remember the shot of the unwashed newborn baby still attached to its umbilical cord that features in the Guinness Book of World Records as the most controversial ad campaign of all time?

Well, it appears Benetton has lost none of its appetite for edginess. Its new campaign features images of world leaders engaged in forging closer diplomatic relationships – such as this (above) of President Obama snogging with Venezuelan leader Hugo Chavez.

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A couple of weeks ago I visited the mediaguardian Changing Advertising Summit conference. A number of big brands including Kraftfoods, Avvia, Google and Heineken shared their experiences and recent campaign approaches.

The big or as Coca Cola referred to it, ‘fat and fertile’ idea is still beating the heart and soul of a campaign. However, today the idea can come from anyone or anywhere. Less Mad Men more Mighty Boosh. We’re likely to see brands working directly with graffiti artists and indie movie makers in an effort to remain authentic and fresh.

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I attended the Typo London conference last week. The event which hosted a wide range of speakers from Neville Brody to Lawrence Weiner, had the theme of ‘Places’ but to be honest was much broader than that. It was brilliantly facilitated by Erik Spiekermann and Adrian Shaughnessy (among others) and was easily the best conference I’ve been to in some time. One of the best things about it was that most of the speakers stayed for the duration and watched the other presentation, which created a real feel of community.

It’s the first time this event has been held in England, having previously been in Berlin and judging by the feedback from everyone, it looks like it’s going to return to the capital next year. I will be putting together a presentation covering all the amazing talks which will be shared here but for the time being here’s additional reading about it from Creative Review and Design Assembly.

Conference, Places, Typo 11

Hello boys. Oh, and here come the girls. Creative Review has been asking its readers to share their thoughts on the best advertising slogans ever. The art of the copywriter is to take the pith and turn it into something profound. Images are important, but when it comes to memorable marketing, it’s the copy that’s the real thing. So, which slogan is pure genius? Which does exactly what it says on the tin? And do washing machines really live longer with Calgon?

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Creative Review, Slogans, Taglines