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“To most people, typefaces are pretty insignificant. Yet to their devotees, they are the most important feature of text, giving subliminal messages that can either entice or revolt readers, says Tom de Castella.”
Interesting to see this topic covered by the beeb, timely as the BBC website have just replaced Verdana with Arial/Helvetica. My favourite quote comes from Bruno Maag discussing his dislike for Helvetica and his preference for Univers, likening them to actresses:
“It’s the true modernist typeface. There’s no fuss and schmuss about it, it’s a clean, tight design. If Helvetica is Julia Roberts – pretty enough – then Univers is Uma Thurman – really cool.”
What do you think?
1 Comment for BBC asks – Do typefaces really matter?
JK - September 1, 2010 at 4:00 pm
Do typefaces really matter?
Yes.