
It’s not often you get the chance to work on the design of a global icon. Even more rare that it happens twice — with the same icon. Duffy & Partners POV shares a glimpse of the new Minute Maid branding program.
“This scalable, common identity was created to address a business challenge, not to simply update a package. This is truly designing on purpose.” – David Butler, VP of Design, The Coca-Cola Company
1 Comment for Minute Maid
JL - December 22, 2009 at 10:54 am


makes a cool looking set of work, like it