The Linney Group Blog

Dec/09

17

Minute Maid

mm

It’s not often you get the chance to work on the design of a global icon. Even more rare that it happens twice — with the same icon. Duffy & Partners POV shares a glimpse of the new Minute Maid branding program.

This scalable, common identity was created to address a business challenge, not to simply update a package. This is truly designing on purpose. – David Butler, VP of Design, The Coca-Cola Company

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1 Comment for Minute Maid

JL - December 22, 2009 at 10:54 am

makes a cool looking set of work, like it

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