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I wrestled with the idea of posting this, as it’s perhaps just me giving in to my inner geek. But I’m curious as to what others more qualified to comment think of this new logo for next year’s revamped series – particularly the first-ever use of iconography. Any thoughts?
6 Comments for An icon for an icon
Luke - November 3, 2009 at 5:50 pm
Luke - November 3, 2009 at 5:50 pm
JK - November 4, 2009 at 8:35 pm
I’m always bemused as to why anyone would create a logotype/icon from letters when, phonetically, it simply doesn’t work. Reading ‘DW’ in isolation (dee-double-u) is one step removed from the ‘h’ phonetic that begins the word ‘who’ (hoo). Ultimately, over time, this won’t matter, as we’ll get used to the image of the icon representing Doctor Who… but in the short term, it’s lazy design.
Darren - November 5, 2009 at 10:19 am
Agreed. And not only do fans not refer to the show as DW, but the ‘abbreviation’ actually contains more syllables (dee dub ul yew) than the name in full (doc tor hoo).
phil - November 6, 2009 at 1:05 pm
yes, I agree. DW doesn’t relate to Doctor Who at all, they would have been better off using a question mark which would be much be in keeping with the character’s legacy.
Great piece on this over at Brand New – worth a read!