The Linney Group Blog

Oct/09

16

Volkswagen masters the viral video

Great viral videos are hard to come by, but Volkswagen (or rather ad agency DDB Stockholm) appears to have hit the bullseye. Their new campaign “The Fun Theory” is a series of experiments, captured on video, to find out if making the world more fun can improve people’s behavior. The top video, Piano Stairs, has achieved over 1 million views on YouTube – I can’t count how many times friends have shared it this week.

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